Ram and Dodge finished among the top automakers in the 2019 J.D. Power APEAL Study. Thanks to the high rankings in these recently released results, both the Ram and Dodge brand automobiles show more major advancements this year than any other brand featured in the study. Let’s reveal what led these automakers to earn this coveted recognition.
What Is the J.D. Power APEAL Study?
The Automotive Performance Execution and Layout (APEAL) study by J.D. Power is a post-90-day evaluation. Car owners are asked to document their opinion of their newly purchased vehicles. They complete a comprehensive questionnaire, giving feedback on a total of 77 attributes from layout to performance and content to design. This data is then used to rank individual automotive manufacturers and their overall standing within this extremely competitive market place.
How Did Ram Perform?
Ram dominated its competition, beating all 18 mass-market brands surveyed. It earned the highest score of 851 out of a possible 1,000 points, giving it the industry’s best surge and the most significant improvement compared to other brands. This impressive score for Ram is 26 points higher than the 2018 study.
How Did Dodge Perform?
Finishing a close second, Dodge also performed exceptionally well in J.D. Power’s 2019 study. Finishing just behind Ram, Dodge received an impressive total of 848 points. Some of this brand’s outstanding performers included the sporty Dodge Challenger, the midsize Dodge Durango SUV, and the large Dodge Charger sedan.
What Has the Most Effect on Vehicle Appeal?
One exciting and noteworthy result of this year’s study is the effect technology has on a vehicle’s overall appeal. The design and function of audio, entertainment, navigation, and driver assistance systems are even more important than ever before. Customers report on the attractiveness of display screens, the ease of syncing external smart devices, sound and call quality when using Bluetooth wireless connectivity, and the look and feel of dash-mounted controls.
The data indicates that customers want to feel connected on the road, and we’re demanding better responsiveness and more flexibility when on the go. Both Dodge and Ram brand vehicles offer drivers the power of the award-winning Uconnect infotainment system. It’s continually evolving to better support your busy lifestyle.
Improvements in the safety department have been noticed as well. The Dodge Grand Caravan touts side-curtain airbags and electronic stability control. You’ll also get the added convenience of a standard rearview camera and available rear parking sensors. The Ram 1500 pickup boasts plenty of available driver assistance features including a surround-view camera, forward collision warning, lane departure alert, and parking sensors.
Other Key Findings
J.D. Power’s APEAL study examines ten vehicle categories, all of which saw vast improvements over 2018. The study also pointed out a narrowing gap between luxury and mass-market brands, and a similarly shrinking satisfaction gap between cars and SUVs.
The customer’s voice is coming across loud and clear. Shoppers love Ram and Dodge brand vehicles. See what all the fuss is about at your local showroom today, and test drive your favorite car, SUV, or truck.
Image via dodge.com
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